Your team has the knowledge – don’t keep it all to yourselves. Unique, high-quality content can highlight your expertise and show your audience you’re exactly what they need.
There’s a lot of content online – if you want yours to rank highly in search and for your audience to give it a read, then copy-cat content won’t cut it anymore.
SEO quality content and thought leadership can go hand in hand.
We’ll create content that not only features unique insights from subject matter experts, but is also optimized for the right keywords.
Depending on your goals and your availability, we can:
Schedule a quick (15-20 min) interview with your specialists to gather expert insights. We prepare a call agenda, send it over before the call, and ask questions – all to make the most of your experts’ time.
If you don’t have time, we’ll work fully-autonomously and create expert roundups. We’ll reach out to subject matter experts, ask them for their tips and to share their lessons-learned, and we’ll add them to the article.
Based on the services you offer, we’ll suggest a content cluster that features a 3,000 word pillar page and 8 articles of ca. 1,5000 words.
We’ll create 2-4 articles/month. All pieces will feature unique insights, either from running expert roundups or based on interviews with your internal subject matter experts.
We’ll help you publish long-form, authoritative content such as an ebook or industry report based on your surveys and/or internal data.
We only use high-quality sources during research.
When writing with your company’s subject matter experts, we always prepare an article outline with research, including statistics from market reports. We share it before our interview to collect their feedback. After the interview, we write the article draft and send it over to your expert for their review. This way, nothing that they don’t agree with will make it into the published piece.
And if we’re writing expert roundups, we always verify if the person whose thoughts we include in the piece has practical experience in the field. We prioritize insights from experts who share first-hand, on-the-job experiences and practical tips. This makes the content useful (and pleases search engines, which now promote unique, authoritative content).
Each article is subject to one round of revisions. However, since articles are based on expert insights and are very well researched, they usually require minor corrections.
We can handle 2 to 4 articles per month, depending on the availability of your experts, as well as the content’s length and complexity. We recommend starting with 2 articles and scaling up after a few months.
For most topics, we don’t need more than 15-20 minutes to gather insights over a call. We always share an article outline with the specialist we’re going to speak to beforehand, so they understand the article focus and context. We come with a list of questions to take up as little of your experts’ time as possible.
Also, as the articles are written based on their insights, revisions to the article drafts are usually minor, so they don’t take much time either.
If you’d like us to interview specialists at your company, all we need for each article topic is to know whom to speak to. If we’re writing an expert roundup, then we’ll need even less of your time!
Contentki is the content duo you want to hire for high-quality and well-researched copy. You can expect a perfectly orchestrated copy delivery, sticking to the brief, and a high level of writing skills!
UXPin
Anna and Kasia are reliable, thorough writers who are a joy to work with. No matter how difficult the brief, they consistently go above and beyond.
HubSpot
Anna and Kasia produce insightful, pieces of content for our technical blog centered around our no-code machine learning platform. They always take the time to truly understand not only the topics, but exactly what the best way to approach them might be. The process of getting content for our blog is completely stress-free.
Levity
