For LiveSession, we created two content clusters (pillar page & six accompanying articles). Here's an example of a cluster on a competitive SEO phrase –"usability testing".
For Survicate, we created hundreds of SEO articles. Here's an example of a piece that ranks highly in Google (overall, it ranks for 70 SEO keywords).
For Altruisto, an open-source extension that helps eradicate global poverty, we created a content cluster targeting the SEO keyword "poverty", along with other relevant phrases.
For FreeCodeCamp, we created a unique SEO resource on Arabic UX design. We are proud to say that it's the most comprehensive piece on the subject out there – and has been in the top 3 global search results since 2017.
Here's an SEO article we wrote for our friends over at Survicate. The piece has been ranking in Google in top 10 search results for two years straight now.
HubSpot requested content on NPS detractors, even though the search volume for this particular phrase was practically non-existent. It did, however, nicely address the content gap on their blog.
As part of cooperation with ImpactBND, we created an article, where we talk about the use of personalization to improve the effectiveness of marketing efforts. It includes a lot of practical knowledge.
For Marketo, we wrote an article on using surveys at every stage of the funnel to drive a better CX.
It's filled with various practical tips, which readers can implement immediately.