Examples of expert content

LinkedIn post for expert
Tomek Chołast, Founder at 4fund.com
We’ll help turn your knowledge and experience into high-quality, insightful LinkedIn posts that stand out from copy-cat content, drive reactions, and engage your audience.
We’ll come up with a LinkedIn content strategy for both your company profile and your leaders.
We’ll start with diving into your company’s profile, services, and business objectives. Based on our findings, we’ll help you decide whether it’s best to publish under your leaders’ profiles only, or if it’s also worth publishing on your company page.
Here’s what you can expect:
Planning topics for LinkedIn posts for each quarter
Interviewing your experts to gather unique insights, anecdotes, and knowledge
Deciding on the right format (longer post, a carousel presentation, or other).

Tomek Chołast, Founder at 4fund.com
One effective content strategy for LinkedIn is publishing practical, insightful content on your subject matter experts’ profiles. Each of your company’s experts has their own on-the-job experiences, which they can refer to when publishing posts that relate to your business.
It’s worth knowing that you don’t have to decide between LinkedIn posts for your experts or your company profile. You can do both.
We won’t be modest here – we know how to run interviews with company experts, and ask them the right questions to collect unique insights. We’ll make the most of their time – even 10-15 minutes of a quick call could suffice. We’ll use their experiences and turn it into engaging, ready-to-publish stories for LinkedIn.
Before scheduling a call with an expert, we run our own research to familiarize ourselves with the topic. Based on this, we prepare a list of targeted questions to ensure the call lasts no longer than 20 minutes.
Social media marketing, especially on LinkedIn, is worth the effort. Sharing valuable insights helps you build authority, gain trust, and stand out as an industry leader. Regularly posting quality content lets you connect with others, grow your network, and get noticed.
Over time, this boosts your visibility, strengthens your reputation, and opens doors to new opportunities, making it a smart investment for long-term growth.
To establish yourself as a LinkedIn thought leader, you need to share detailed, insightful posts. These posts should be substantial, typically around 500 words. We recommend publishing one in-depth LinkedIn post per week.

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